Stop Overthinking Your Cold Outreach
August 25, 2024
By
A ton of time goes into figuring out which is the best strategy to run the most successful email marketing campaign. By making sure you include these four key components, you can simplify the process and maximize your success:
1. Having Good Email Deliverability
2. An Irresistible Offer
3. End Result-Based Script
4. Managing Your Inbox
Having a good combination of these 4 can help you gain results like this:
(Securing 6+ calls in just 7 days from 1 single campaign.)
1. Having Good Email Deliverability
The foundation of any successful email campaign is ensuring that your emails actually reach the recipients' inboxes. Good email deliverability means taking steps to avoid spam filters and ensuring your emails are received and opened.
This involves maintaining a clean email list with your enrichment process, using a reputable email service provider like Google or Outlook, and authenticating your emails with SPF, DKIM, and DMARC records.
Regularly monitor your sender's reputation and avoid using spammy language or excessive punctuation in your emails. You can test if your emails are landing in spam by using an email spam checker like: https://www.mailreach.co/email-spam-test
I have a full guide on how to properly set up all your accounts with DNS records here:
2. An Irresistible Offer
Your email needs to provide something of value to the recipient. An irresistible offer is one that is relevant and appealing to your target audience with an end-based result. It should be clear, right to the point, and compelling.
There are two different types of offers in lead generation:
1. Campaign Level
2. Business Level
Your campaign-level offer is the offer you are presenting to your ideal customer over email, essentially your lead magnet. (Ex. "free 3 ad creatives if we get on a call, no strings attached")
A business-level offer is an offer that you showcase on your website and VSL. (Ex. We help real estate agents get an extra 2 closings per month using our in-house Closer Funnel System)
Bad offers will look like:
(this was rather interesting, to say the least)
Good email offers:
3. End Result Based Script
Crafting an email script that focuses on the end result for the recipient is one of the most important steps.
Instead of just listing features or benefits, paint a picture of what the recipient’s life or business will look like after they take the desired action with your business.
You want to make it:
1. Easy to read
2. Easy to reply
As soon as we adapted those 2 factors, our reply rate and PR skyrocketed. No more 200+ word scripts, short-sweet, and to the point.
Asking if it is okay to provide [end result here], instead of just straight pitching a call tends to work a lot better then writing an entire novel to them.
4. Managing Your Inbox
Managing your inbox effectively is key to maintaining a successful email campaign. This involves promptly responding to positive replies within 5 minutes and calling warm leads who haven't booked a call yet.
Using email management tools to automate responses, categorize emails, and set reminders for follow-ups can be extremely helpful. You can create automations with Zapier or Make so you get an alert to your device as soon as you get a reply.
Keeping your inbox organized will help you stay on top of your campaigns and ensure no potential leads slip through the cracks without an answer.
A ton of time goes into figuring out which is the best strategy to run the most successful email marketing campaign. By making sure you include these four key components, you can simplify the process and maximize your success:
1. Having Good Email Deliverability
2. An Irresistible Offer
3. End Result-Based Script
4. Managing Your Inbox
Having a good combination of these 4 can help you gain results like this:
(Securing 6+ calls in just 7 days from 1 single campaign.)
1. Having Good Email Deliverability
The foundation of any successful email campaign is ensuring that your emails actually reach the recipients' inboxes. Good email deliverability means taking steps to avoid spam filters and ensuring your emails are received and opened.
This involves maintaining a clean email list with your enrichment process, using a reputable email service provider like Google or Outlook, and authenticating your emails with SPF, DKIM, and DMARC records.
Regularly monitor your sender's reputation and avoid using spammy language or excessive punctuation in your emails. You can test if your emails are landing in spam by using an email spam checker like: https://www.mailreach.co/email-spam-test
I have a full guide on how to properly set up all your accounts with DNS records here:
2. An Irresistible Offer
Your email needs to provide something of value to the recipient. An irresistible offer is one that is relevant and appealing to your target audience with an end-based result. It should be clear, right to the point, and compelling.
There are two different types of offers in lead generation:
1. Campaign Level
2. Business Level
Your campaign-level offer is the offer you are presenting to your ideal customer over email, essentially your lead magnet. (Ex. "free 3 ad creatives if we get on a call, no strings attached")
A business-level offer is an offer that you showcase on your website and VSL. (Ex. We help real estate agents get an extra 2 closings per month using our in-house Closer Funnel System)
Bad offers will look like:
(this was rather interesting, to say the least)
Good email offers:
3. End Result Based Script
Crafting an email script that focuses on the end result for the recipient is one of the most important steps.
Instead of just listing features or benefits, paint a picture of what the recipient’s life or business will look like after they take the desired action with your business.
You want to make it:
1. Easy to read
2. Easy to reply
As soon as we adapted those 2 factors, our reply rate and PR skyrocketed. No more 200+ word scripts, short-sweet, and to the point.
Asking if it is okay to provide [end result here], instead of just straight pitching a call tends to work a lot better then writing an entire novel to them.
4. Managing Your Inbox
Managing your inbox effectively is key to maintaining a successful email campaign. This involves promptly responding to positive replies within 5 minutes and calling warm leads who haven't booked a call yet.
Using email management tools to automate responses, categorize emails, and set reminders for follow-ups can be extremely helpful. You can create automations with Zapier or Make so you get an alert to your device as soon as you get a reply.
Keeping your inbox organized will help you stay on top of your campaigns and ensure no potential leads slip through the cracks without an answer.
A ton of time goes into figuring out which is the best strategy to run the most successful email marketing campaign. By making sure you include these four key components, you can simplify the process and maximize your success:
1. Having Good Email Deliverability
2. An Irresistible Offer
3. End Result-Based Script
4. Managing Your Inbox
Having a good combination of these 4 can help you gain results like this:
(Securing 6+ calls in just 7 days from 1 single campaign.)
1. Having Good Email Deliverability
The foundation of any successful email campaign is ensuring that your emails actually reach the recipients' inboxes. Good email deliverability means taking steps to avoid spam filters and ensuring your emails are received and opened.
This involves maintaining a clean email list with your enrichment process, using a reputable email service provider like Google or Outlook, and authenticating your emails with SPF, DKIM, and DMARC records.
Regularly monitor your sender's reputation and avoid using spammy language or excessive punctuation in your emails. You can test if your emails are landing in spam by using an email spam checker like: https://www.mailreach.co/email-spam-test
I have a full guide on how to properly set up all your accounts with DNS records here:
2. An Irresistible Offer
Your email needs to provide something of value to the recipient. An irresistible offer is one that is relevant and appealing to your target audience with an end-based result. It should be clear, right to the point, and compelling.
There are two different types of offers in lead generation:
1. Campaign Level
2. Business Level
Your campaign-level offer is the offer you are presenting to your ideal customer over email, essentially your lead magnet. (Ex. "free 3 ad creatives if we get on a call, no strings attached")
A business-level offer is an offer that you showcase on your website and VSL. (Ex. We help real estate agents get an extra 2 closings per month using our in-house Closer Funnel System)
Bad offers will look like:
(this was rather interesting, to say the least)
Good email offers:
3. End Result Based Script
Crafting an email script that focuses on the end result for the recipient is one of the most important steps.
Instead of just listing features or benefits, paint a picture of what the recipient’s life or business will look like after they take the desired action with your business.
You want to make it:
1. Easy to read
2. Easy to reply
As soon as we adapted those 2 factors, our reply rate and PR skyrocketed. No more 200+ word scripts, short-sweet, and to the point.
Asking if it is okay to provide [end result here], instead of just straight pitching a call tends to work a lot better then writing an entire novel to them.
4. Managing Your Inbox
Managing your inbox effectively is key to maintaining a successful email campaign. This involves promptly responding to positive replies within 5 minutes and calling warm leads who haven't booked a call yet.
Using email management tools to automate responses, categorize emails, and set reminders for follow-ups can be extremely helpful. You can create automations with Zapier or Make so you get an alert to your device as soon as you get a reply.
Keeping your inbox organized will help you stay on top of your campaigns and ensure no potential leads slip through the cracks without an answer.
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Still weighing your options?
Let's set up a free outbound strategy audit. We'll review your business, discuss acquisition strategies, and share outreach ideas. Worst case, you walk away with invaluable advice; best case, we fill your calendar with a series of new sales opportunities.
Get A Free Outbound Audit
Still weighing your options?
Let's set up a free outbound strategy audit. We'll review your business, discuss acquisition strategies, and share outreach ideas. Worst case, you walk away with invaluable advice; best case, we fill your calendar with a series of new sales opportunities.
Get A Free Outbound Audit
Still weighing your options?
Let's set up a free outbound strategy audit. We'll review your business, discuss acquisition strategies, and share outreach ideas. Worst case, you walk away with invaluable advice; best case, we fill your calendar with a series of new sales opportunities.
Get A Free Outbound Audit
Dulcy is an agency focused on helping B2B service-based companies acquire more sales opportunities through outbound outreach.
Copyright © 2024 Dulcy Media, LLC - All Rights Reserved.
Dulcy is an agency focused on helping B2B service-based companies acquire more sales opportunities through outbound outreach.
Copyright © 2024 Dulcy Media, LLC - All Rights Reserved.
Dulcy is an agency focused on helping B2B service-based companies acquire more sales opportunities through outbound outreach.
Copyright © 2024 Dulcy Media, LLC - All Rights Reserved.